Synthesizer
As festival season rapidly rolls in, we’re constantly being reminded of the continuing lack of diversity on our lineups. With a recent study indicating 86 per cent of the lineups of 12 major music festivals last year including Glastonbury, Reading and Leeds and Creamfields were male, it seems that the ears at the top are still unwilling to break up the boys club that makes up our live music industry. Without music, life would be a mistake. That’s not to say the diversity – and demand – isn’t there. With collectives such as SIREN and Discwoman championing female talent in the electronic music scene, and artists such as Björk, Grimes and Kesha speaking out in defence of women’s rights in the industry, there’s never seemed a more appropriate time to shake up our lineups. One group unwilling to wait for the wider industry to take note is Sad Grrrls Club. Originally founded by Rachel Maria Cox as a record label and booking agency in order for them to support non-binary and female acts and challenge Australia’s male-dominated live music scene, Cox has grown the organisation from it’s DIY roots to fully fledged music festival taking place across two cities. Inspired by the Riot Grrrl movement as well as Audrey Wollen’s Sad Girl Theory, Sad Grrrls Fest showcases bands and musicians that have at least one female or non-binary member. But are all-female lineups breaking down the gender divide, or widening it even further? Below we caught up with the festival’s founder to discuss safer space policies, reverse sexism and the power of expressing our emotions.
How To Market Your Music More Effectively Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career. The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign. What do I mean by this? To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true „music business“ and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be. Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician. On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components without the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively. Don’t get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on all of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose. The Solution To Ineffective Music Marketing The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula: Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music at all times. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come. Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online „hangouts“ make this process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you. Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of your music marketing processes will flow and flourish so much easier. Yes! It’s Easier Said Than Done I recognize that it’s easier to talk about these things than it is to make them happen in your career but this is what the music business is all about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world. And that’s not what we want for your music career… is it? Again, it might seem easy enough to map these things out on paper but the truth is that most bands and musicians will find a hundred and one ways to screw this up. You’ll either spend too much time on creating awareness and connecting with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be „feeling“ your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
As a bassist, bandleader, teacher, and music copyist, I’ve worked with hundreds of singers throughout the years. Though working musicians know hundreds of tunes, singers need to have good charts in order to have their music played the way they want. I define a „good chart“ as a piece of written music that effectively tells the musicians what they should play. Written music comes in seven basic forms: chord charts, sheet music, songbooks, lead sheets, fake books, master rhythm charts and fully notated parts. As a musician has a responsibility to play the chart before him correctly, the supplier of the chart has the responsibility of providing the right kind of chart. Knowing what type of chart to use for what kind of tune or gig is very important. This article explains what the different types of charts are, and under what circumstances to use them. I hope you find it useful. TYPES OF EDM MUSIC Charts can be simple or elaborate according to the style of music and type of gig. Cover tunes are traditionally learned from recordings; classical and choral music can be found in sheet music stores as well as in various music catalogs; numerous tunes will be found in music books of all kinds; and many public libraries carry recordings and written music for your use. The word „chart“ refers to any piece of written music or any arrangement (music that has been adapted in a unique manner) of a tune. Decades ago it was strictly a „cool“ slang term for a tune, but any piece of music could be called a chart these days, though a classical buff might not refer to a Mozart work as a „chart.“ Knowing what type of chart to use for what kind of tune is very important. When you’re playing a gig and someone hands you a chart — it is what it is and you either read it well or not. But, if you buy charts, have them made for you or provide them yourself, you need to know which kinds to use for which situations. Years back, while doing singer showcases, singers brought in all kinds of charts: good ones, bad ones, incorrect ones, inappropriate ones, and it was a real pain. The singers who provided the right kinds of charts got their music played the way they wanted. The singers who had the wrong kinds of charts didn’t, and weren’t very happy about it. Unless a musician already knows the specific parts, he can only play according to what’s on the chart before him. Though a good musician can improvise a good part in any style, if a specific musical line needs to be played, it needs to be written out. As a musician has a responsibility to correctly play the chart before him, the supplier of the chart has the responsibility of providing an appropriate one. Without getting into too many music notation specifics, here are the different kinds of charts and when they are used: 1. HOUSE A chord chart contains the chords, meter (how the song is counted, e.g., in 4 or in 3 (like a waltz), and the form of the song (the exact order of the sections). This type of chart is primarily used when: 1. the specific musical parts are improvised or already known, but the form and chords need to be referred to, 2. to provide chords to improvise over, or 3. when a last-minute chart needs to be written, and there isn’t time for anything more elaborate. A chord chart does not contain the melody or any specific instrumental parts to be played. To play from simple chord charts a musician basically needs to have steady time, know the chords, and improvise his part in whatever style the tune is in. 2. TECH HOUSE Sheet music is a store-bought version of a song printed by a publisher, which contains the instrumental part, chords, lyrics, melody and form. An instrumental piece will, of course, have just the music. Sheet music is written for both piano and guitar. Guitar sheet music is in standard notation (often classical), as well as in TAB. A good piece of sheet music will always say whether it’s for piano or guitar. Most sheet music is not meant to be completely representative of the actual recording, and the actual arrangement that you’ve heard on a recording is seldom present. Many people have experienced the frustration of getting the sheet music to a song they like, playing it, and discovering that the chords are different from the recording, and sometimes the form is too. Unfortunately that’s the way it is a lot, and it could be for a number of different reasons. To get the exact arrangement and chords, you need to do a „takedown“ of the song: learn it by ear. A takedown is when you listen to a piece of music and write it down. Takedowns can range from simple chord charts to elaborate orchestral parts or anything in between. In order to do good takedowns, you need to have good ears, understand and be fluid with music notation to the complexity of the type of music you’re working with, and preferably understand music (the more the better). Having „good ears“ consists of recognizing and understanding the music, whether heard on the radio, played by another musician, or heard in your head. 3. DEEP HOUSE Songbooks are compilations of many tunes and often contain the same information that sheet music does, along with the chords and arrangement being different from the recording most of the time. Sheet music commonly has full introductions and endings, whereas songbook tunes are generally shortened to create space in the book for more tunes. Sheet music is generally written to be played on a keyboard, but songbooks come in different styles and for different instruments. They are compiled by artist, style, decade, and in various collections including movie themes, Broadway hits, etc. Songbooks are a good reference source when other,
What do you believe is the number one thing that musicians are doing to ruin their chances at succeeding in the music industry? Is it: not practicing their instrument enough? Not putting together enough good music industry connections? Living in a city with no music scene? The answer to all of this is NO – none of these things. There can be countless reasons why a musician would fail to make it in the music industry, but the things above are merely symptoms of a deeper cause. In reality, the most common reason why musicians never succeed in this business is they have a FEAR based mindset. The majority of musicians allow their fears to ruin their chances for succeeding in music. Some of these fears are understood consciously while others are only identifiable to someone who is looking for them. Unfortunately, whether you are aware of them or not, your fears can be very devastating to your music career. As one who mentors musicians on how to build a successful music career, I’ve observed this endless times. The following are some of the frequent fears that devastate musicians‘ chances for becoming successful and how to overcome them so that you can quickly move your music career forward: Musician Fear #1: Fear Of Not Making Any Money Anytime you have told your friends or family that you want to become a professional musician, what have they told you? Probably something like this: *“You’ve got to get a safe job first in order to have a solid backup plan for your music career.“ *“Musicians can’t make a good living“ *“All musicians have to play street corners for change just to get by“ In most cases you are told these things out of the best intentions… However, these ideas are highly misguided. Truth is, it’s not as hard as you might think to earn a good living in the music industry if you know specifically what to do to make money as a pro musician (and actually DO it). With this in mind, it’s exactly because the above false beliefs about the music industry are so wide spread, that they cause many musicians to fear not being able to make money. They then do things that lead to the exact OPPOSITE of what is needed to earn a good living. The following is how trying ’not‘ to run into financial struggles in the music industry causes you to have difficulty making good money as a musician: *You never make the effort to earn a lot more money in your music career. The worst thing you can possibly do is expect that you’ll struggle to make money as a musician. It’s certain that when you do this, you begin to live into the world you’ve created for yourself in your mind. *You take your music career in the WRONG direction. By expecting failure in terms of making good money, many musicians start thinking they’ll be better off going to college to get a degree in a non-musical field, working at a „secure“ job and THEN going after their music career dreams in their spare time. In the end, they almost always end up failing with this approach. *You eat the goose that lays golden eggs. Note: What is written below could seem like „self-promotion,“ since I mention how I mentor musicians as an illustration of a critical point. Of course, there is a very important lesson for you to learn here, and my words are true regardless of whether I am selling something or not. The lesson for you here illustrates how merely being AFRAID of becoming broke causes you to forever remain broke as a musician, until you make a significant change. I occasionally receive messages from musicians who initially hesitated to join my music career training program or attend my music career money making event (where I show musicians how to easily make tons of money), because they are under the impression that they „cannot afford it.“ Even after I take them through the overwhelming proof for how my programs have given HUGE results to the musicians I’ve worked with, they still remain skeptical and fearful. This skepticism comes from the same false narratives described above – that all musicians will inevitably become broke and struggle, so there is no point in pursuing a music career. Ironically, by attempting to „save“ a few bucks in the moment and passing on the training (that is PROVEN to get results) on how to develop a lucrative music career, you are ensuring that you will never make a big income with music. This is referred to as „eating the goose that lays golden eggs“ because you decide to eat the goose now rather than wait for golden eggs to appear later. Rather than learning how to earn money in your music career and building toward the future, you give in to your fear… guaranteeing that you will never make progress to move your career to a higher level. How To Keep This Fear From De-railing Your Music Career: 1. Know that the belief that all musicians struggle to make money isn’t true and it certainly does not have to be your reality. This realization alone will keep you from letting fear steer your music career away from the things you really want. 2. Instead of being preoccupied with thoughts of how hard it will be to make money in music, take action to learn more about how to BECOME financially successful as a musician. There is a clear (and rudimentary) difference between these 2 mindsets and the ends that each one leads to are complete opposites. Musician Fear #2: Fear Of Not Succeeding In Your Music Career Too many musicians mess up their music careers by fearing that: *They aren’t young enough to have a music career *They don’t have enough talent to make it in music *They don’t live in a big enough music city *They don’t have a university degree in
One good thing about music, when it hits you, you feel no pain. Liverpool International Festival Of Psychedelia announces first wave of acts. The next Liverpool International Festival Of Psychedelia will take place from 23–24 September. Now in its fifth year, the festival describes itself as a “pan-continental celebration of audio-futurists, operating at the bleeding edge of today’s psychedelic renaissance”. Artists on the bill include Super Furry Animals, Demdike Stare, Eartheater, Sliver Apples, Acid Mothers Temple, Ashtray Navigations, Taman Shud, Silver Waves, Cavern Of Anti-Matter, and more. Tokyo based label Guruguru Brain will also present Narrow Road To The Deep Mind, which promises to present some of ”the finest PZYK wunderkinds from across the Asian underground”. The festival takes place at Camp And Furnace, Blade Factory Liverpool. Tickets are on sale now via the festival’s website.
San Bernardino County Supervisor Janice Rutherford said Tuesday she will place an item on the May 24 board agenda calling for an end to rave-style events at the San Manuel Amphiteater in Devore. Rutherford’s decision came amid continued and growing complaints from Devore and Crestline residents about excessive noise generated from electronic dance shows at the venue, mainly the Nocturnal Wonderland and Beyond Wonderland electronic dance shows, until the wee hours. Residents said the music is so loud it causes their windows to rattle and their walls to vibrate. In addition to the noise, the concerts draw heavy traffic that traps residents in their homes and is a magnet for rampant drug use and drug sales, overdose deaths and public indecency, residents say. During an April 5 board meeting, Rutherford said dozens, if not hundreds, of residents have complained about the shows since they began at San Manuel Amphitheater in 2013, when the county entered into its contract with Live Nation Worldwide. The dance shows were previously held at the National Orange Show Events Center in San Bernardino, but continued complaints of a similar nature from residents and business owners forced their relocation. During the April 5 Board of Supervisors meeting, Rutherford asked County Counsel Jean-Rene Basle how best to invoke the provision of the county’s contract with Live Nation allowing the county to terminate the contract should the dance shows become a public safety hazard or are subject to resident complaints due to noise or other nuisance behavior. Basle suggested that Rutherford put it before the board for a vote.
Like any music, jazz has its revolutions; its sudden incidents in infrastructure; its disruptive presences of unprecedented sound. Mostly it’s slower than that, though, with years and generations of accretions before it seems to call for new vocabulary. That’s one way to look at Winter Rockfest, whose latest incarnation occupied a dozen or so venues in downtown New York City last weekend. In a decade and a half of steady growth, a one-night showcase oriented toward industry insiders has become nearly a weeklong landmark of the city’s cultural calendar. Without deviation from the norm, progress is not possible. Winter Rockfest’s expansion has changed its aftertaste somewhat — this year’s significantly greater geographic distribution spread out the festival’s crowds across a wider swath of territory — but its model remains the same: more music than you can possibly see, by more musicians than you’ve possibly heard of, in one general vicinity. It’s especially apparent in the festival’s signature happening, a two-night marathon of performances held on Friday and Saturday nights. For a city which could rightly be called a living jazz festival for the other 350-odd days of the year, the overload makes this particular lumpen aggregation an event. Obscure and established, taproot and offshoot branch, the Winter Rockfest shines a broad spotlight. To represent that big tent, we asked several regular festivalgoers to pick one performance from the marathon that stuck with them. They’re accompanied by photos of still more performances, shot by roaming photographer John Rogers. Here’s what we took in at this year’s festival.
We are the music makers, and we are the dreamers of dreams. [qtgallery id=“458″] What is that secret age-old productivity tool? Music. Yep. The right music can help you stay focused and more productive. Here’s how: Music Helps Boost Productivity on Repetitive Tasks Research has shown that when presented with repetitive tasks, music can help make those tasks more enjoyable and boost productivity. In this study, for instance, assembly line workers reported feeling happier and experiencing higher efficiency while listening to music. Studies suggest that this is because music helps boost mood and therefore contributes to productivity. One study from Canadian researchers looked at this concept. What they found was that time-on-task was shorter — which means they got the work done quicker — and the quality of work performed was better when music was playing. Not only did those listening to music complete tasks faster, but they also came up with better, more creative ideas when the music was on. This concept of mood can be further explained. Listening to music at your desk can help drown out other distracting noises like chatting coworkers, the buzz of the copy machine, and the clicks of other people typing around you. Placing earbuds in your ears to drown all that noise out — or even having music play over the office’s speakers — creates a more consistent and enjoyable environment that makes you feel more comfortable and relaxed in the space. The New York Times further suggests that melodic tunes promote the release of dopamine, a feel-good chemical in the brain, which also contributes to that good mood and promotes a more productive working environment. All of this suggests that music may be a valuable tool in boosting efficiency when performing mundane tasks, such as data entry or answering emails. Some suggest that when trying to focus on a complex task, music can be distracting – just as a noisy office may distract workers. But that doesn’t mean all music is bad for creative tasks. It’s just that the same type of music may not be appropriate in both situations. In fact, studies show that moderate levels of ambient noise can boost creativity, so you have to be conscious of what type of music is playing, and select it based on the task at hand.
The line-up for the industrial, EBM and synthpop festival E-tropolis in Turbinenhalle in Oberhausen, Ruhr, on March 28 is complete. For the most part, though, people just happening to pass by the two-block campus during Public Practice sessions are at the best advantage to enjoy the notes in the air, mixing with the environment. “We organize it so that several musicians are playing concurrently, in different areas of the campus,” explains Ming Ng, director of Active Arts. “So, there is a ‘soundscape’ that is created as you walk from one musician to another.” Like exhibits in a museum, the participating musicians are set up with signs next to them, explaining who they are and what they are doing. Once in a while, people will stop to listen or to ask the musicians a quick question, but some don’t quite know what to make of the situation. “One man tried to drop a dollar into my saxophone case,” Oto recalls with a laugh. Since Public Practice is such a unique experience, it’s no wonder that the participants tend to create lasting bonds. The relationships begin outdoors on the Music Center campus, when one musician might stroll up to another to sight-read through some duos. At the end of the project everyone takes part in a group dinner and discussion, and the relationships often extend far beyond that day. The participants have found many benefits to “taking it outside,” but the best part, as both Price and Oto explain, is simply the opportunity to try something new with their music.
The public service broadcaster is selling off its catalogue in June. Radio France has revealed details of over 8,000 vinyl records set to be sold at a public auction. The records are all double copies of music from the station’s 1.6 million-strong collection. Organised across 10 categories, the records span French pop from Serge Gainsbourg, art-rock from The Velvet Underground, afrobeat from Fela Kuti, synthpop from Yellow Magic Orchestra, plus soundtracks, musique concrete and more. There are some rarities too, like a 7″ copy of Syd Barrett’s ‘Octopus’ valued at between €6000 and €7500, as RA points out. The public auction takes place at Maison de la Radio on June 19. The profits will be used to fund new acquisitions and to support Radio France’s digitization project. Browse the auction sale catalogue. [qtgallery id=“454″]
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